# Find hidden duplicates in Salesforce with Dedupely using > Name variations and blank domains hide duplicates from a first scan. Use Domain Root matching, tighter filters, and split bulk merge from manual review. - URL: https://dedupe.ly/blog/find-hidden-duplicates-in-salesforce-using-domain-root - Section: blog - Published: 2025-08-11 - Site index: https://dedupe.ly/llms.txt - Any page: append `.md` to its URL for this plain-text form --- [Blog](https://dedupe.ly/blog) Salesforce ## Find hidden duplicates in Salesforce with Dedupely using domain root Find all your Salesforce duplicates, even the hidden ones, with Dedupely's Domain Root match. Published August 11, 2025 # min read If your Dedupely scan shows fewer duplicates than Salesforce’s list, it means they aren’t being matched with your current search settings. Differences in names, domain extensions, or missing data can keep duplicates from showing up in a basic scan. This guide walks through the exact steps to adjust match types, use targeted filters, and split work between bulk merges and manual review so you can find the duplicates your first scan missed. #### **Why duplicates hide in the first place** When Salesforce’s duplicate list shows a higher number than Dedupely, the gap usually comes from: - **Name variations:** Extra words, abbreviations, or typos (e.g., “Colen Build” vs “Colen”) - **Domain differences:** .com vs .net - **Missing fields:** Blank domain or company name fields make matching harder - **Different detection methods:** Salesforce’s list is based on its own rules; Dedupely’s results depend on the match options and filters you set #### **Match types: Exact vs. Domain Root** If you’re using **Exact match** for the Company field: - **Exact match:** Both domain and extension must match exactly ( company.com matches company.com , but not company.net ) - **Domain root match:** Ignores the extension and matches on the root domain ( company.com matches company.net , company.org ) > **Tip:**Switch to Domain Root match if duplicates share the same root domain but have different extensions, or if you suspect domain-based duplicates are being missed. > **Note:***Domain Root also ignores anything that comes after "www" or "http://"* #### **Filters for finding what the algorithm misses** Name or domain variations can prevent matches from showing in a standard scan. To find them them: - Change the Email filter from equals to contains - Search for just part of the domain (e.g., colen ) to catch both .com and .net versions - Combine this with Domain Root match type for broader coverage without introducing irrelevant duplicates Use this approach to focus on one company or pattern at a time for faster review. **Here's a tip to avoid merging contacts from different branches within the same company:** **Use Domain Root match along other fields:** - **Contacts: First Name + Last Name** - **Companies: City + Zip codes** #### **Bulk merge your duplicates** When you uncover hidden duplicates, don’t merge everything at once, start with matches that have the most complete, reliable fields - usually where both records have a filled-in domain and consistent company name. - Merging incomplete or inconsistent records can overwrite good data with blanks. - A careful start builds trust in the process and lets you automate safely later. #### **Auto merge on a schedule** Once you’ve confirmed a search matches duplicates accurately, you can set it to run automatically. **When to automate:** - The match type and filters consistently return true duplicates - You’ve merged a batch manually and had zero bad merges **How to use it:** - Schedule the search to run ASAP or at a set frequency so new duplicates with the same pattern are handled before they pile up - Keep at least one manual Search Pad for edge cases, for example, when names vary a lot, even if the domain root matches #### **Future-proof your Salesforce from duplicates** Finding hidden duplicates isn’t a one-time job. Similar variations can creep back in through imports, integrations, or manual entry. **Ongoing plan:** - Re-run your hidden-duplicate searches periodically (monthly or quarterly) - Keep automation active for any safe searches you’ve set up - Review manual Search Pads on a regular schedule so exceptions don’t accumulate into large batches again If your Dedupely scan shows fewer matches than the Salesforce list, adjust your match type, refine your filters, and split merges between automated high-confidence searches and manual review. This approach finds the duplicates that hide from default scans and keeps your Salesforce data cleaner long-term. ### Contact us We’d be happy to help you get this set up. #### Write us a message We probably know the answer to your question already help@dedupe.ly Email copied to your clipboard! [Book a Zoom Whether you’re getting started or getting intense. Get in touch! Book a zoom](https://meetings.dedupe.ly/meetings/hampus-isaksson/dedupely-zoom-schedule) ### Discover Related Blog Posts Stay updated with our latest articles and insights. [Bulk merge duplicates in Salesforce using Dedupely Native Salesforce merges go one pair at a time. Bulk merge clears hundreds of matched sets in a single click, with the same review step before it runs. August 15, 2025](https://dedupe.ly/blog/bulk-merge-duplicates-in-salesforce-using-dedupely) [Salesforce The complete Salesforce data governance guide A governance roadmap for Salesforce: prevent duplicates, clean what exists and keep the org that way. Dedupely August 29, 2025](https://dedupe.ly/blog/the-complete-salesforce-data-governance-guide) [Salesforce Cleanup your Salesforce inherited org with Dedupely A staged plan for an org you did not build: see what you inherited, surface the obvious duplicates, set match logic that fits it, then make it repeatable. 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