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4.9/5 · 225 reviews on the HubSpot App Marketplace

Deduplicate custom objects in HubSpot

Stop with manual one-off tricks and keep your custom objects duplicate-free.

(No credit card needed)

Deduplicate the custom objects you built

Custom objects hold what your business actually runs on. Cleaning them has meant working the list one record at a time. That does not scale past the first afternoon.

Dedupely matches on any property your custom objects carry.

The New Duplicate Search panel, with fields to match chosen: First Name on Similar, Last Name on Exact, Email on Domain Root.
Merge Rules by field: Email keeps Primary and appends others, Phone Number keeps the most recent.

Keep your structure as it is

You spent months designing those objects and properties. A cleanup should not rearrange them. Nobody wants a tool with opinions about their schema.

Dedupely applies your Merge Rules to custom object properties exactly as it does to native ones.

Let the timeline stay put

The worry is the history going with the record that loses. Notes and attachments and call logs. That fear is what stalls custom object cleanups.

Dedupely keeps the original values of every record, exportable as CSV.

The Automate menu: Auto Match enabled, and Auto Merge on a weekly schedule.

Why customers choose us

Configurable without becoming a project.

Dedupely is between tools that take weeks to learn and others that don’t give you any options. Match on any property, set a rule on any field, and still run your first merge the day you connect.

Our pricing.

It follows the records you sync. No per-user fee, no feature matrix and no tiers.

We go deeper.

The hard merges are the ones where both records look right. Dedupely turns those into a single click between two sensible options.

Merge HubSpot duplicates in 5 minutes

Three steps from portal to first merge

  1. Connect your portal

    Two clicks, through the HubSpot Marketplace.

  2. Match any property

    Default searches, or build your own.

  3. Merge in bulk

    Whole groups, singly, or scheduled.

20,000+ businesses
feel the magic

Mercy Housing logo
Tillhub logo
Efecte logo
David J Anderson - School of Management logo
Taphome logo
Target 3D logo
Fieldbee logo
YCharts logo
Netlify logo

Questions about duplicate custom objects in HubSpot

Can Dedupely deduplicate any HubSpot custom object?

Any custom object your portal defines, on any property it carries, including objects HubSpot's own duplicate tool does not cover.

How do I match records that have no email or name?

Pick whatever identifies the record: a reference number, a serial, an external ID. Exact matching on one genuinely unique property is usually enough.

What happens to the associations on a custom object?

They move to the surviving record, the same as a standard object. Contacts, companies and deals linked to the secondary are re-pointed.

Do custom object merges appear in Merge History?

Yes. Every merge is recorded with the records involved and the values kept, whatever the object type.

Get started for free

20 free trial merges and as much free support as you need to get your duplicates under control.

"Dedupely helped us to quickly de-duplicate hundreds of records, with a level of transparency that gives you confidence..."

Grattan H

Pipedrive User

Pipedrive MarketplacePipedrive Marketplace

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